Leader + creative based in Iowa building high-performing teams and scalable systems at the intersection of design, technology, and AI — driving clarity, quality, and growth.
Great creative work starts with strong teams. Leadership that builds creative confidence benefits everyone.
I cultivate trust, easy rapport and a safe environment that prioritizes clear communication, and collaborative processes—empowering designers, strategists, and cross-disciplinary partners to “fail forward,” explore boldly, and deliver exceptional results.
Servant leadership grounded in empathy shapes how I show up for teams, creating space for people to do their best and most innovative work. I invest deeply in mentorship that grows skills, trust, and confidence, helping individuals stretch into their potential. And through a balance of vision and execution, I align teams around shared goals—ensuring alignment, momentum, and measurable impact.
My goal: to be your trusted creative partner.
UX & Digital Experience Strategy
From content strategy to end-to-end UX, I guide teams and stakeholders toward experiences that are intuitive, inclusive, and aligned with audience needs. Translating complex goals into clear, actionable design direction, and leveraging AI and emerging technology to get there smarter and faster.
Brand & Experience Strategy
I help organizations define who they are and how they show up. Shaping brand language, visual design systems, and digital experiences that connect with audiences and support long-term growth.
Creative Team Leadership & Development
Through practical methods, I help multidisciplinary teams sharpen craft, strengthen collaboration, and build confidence. Utilizing coaching, feedback systems, and structured development programs, teams evolve faster and feel supported as they grow.
Creative Operations & Process Design
I so enjoy building the operational backbone that helps creative teams thrive: workflows, rituals, tools, and decision frameworks that increase clarity, reduce friction, and fuel more consistent, higher-quality work.
Selected Work
Hooked on Phonics: Award-Winning Digital Experience
A modernized, parent-first digital experience that improved clarity, usability, and brand trust, earning W3 Gold for excellence in website design.
MBA - Seafood Watch App: Environmentally Sustainable Choices Made Easy
Led creative direction for the reinvisioning of the Seafood Watch app that helps inform and empower users to make environmentally sustainable choices no matter where they are - the grocery store, restaurant, or hanging by the dock.
Case Study Forthcoming
Sachs Media: Brand & Experience Evolution
Partnered with their multidisciplinary leadership team to refine their digital presence and strengthen the strategic narrative behind their new brand, helping align internal teams and elevate market perception.
Clients & Awards
Klarity, Scale AI, NexGen Energy, Hooked on Phonics, Founders Metals, Sachs Media, Delta Airlines, Monterey Bay Aquarium, Disney, Visit Orlando, WaterWalk, Gatorade, Lego, Meta, Marker Investments, Apptegy, Intrepid Museum, National Museum of Women in the Arts
2025 W3 Gold, Hooked on Phonics Website Design
2025 W3 Silver, Duval County Public Schools Website
2025 W3 Silver, Visit Orlando Website
2025 SunSPRA Medallion Award of Excellence, Duval County Public Schools
2024 Orlando Addy, Delta Home & Away Microsite
2024 W3 Silver, Intrepid Museum
Fail forward
✴︎
Explore boldly and deliver exceptional results
✴︎
Fail forward ✴︎ Explore boldly and deliver exceptional results ✴︎
April Domingo, Senior Visual Designer
“Cassie creates a supportive environment that lets everyone feel excited and confident to do their best and be more creative.”
Jenn Hunter, Content & IA Strategist
“Her innovative approach blends unconventional ideas with best practices, resulting in groundbreaking solutions.”
Bobby Jones, Owner at Purple Strategies
“Cassie is a natural leader and an inspiration to the whole company—always bringing solutions.”
Whether you’re scaling a creative team, evolving your digital experience, or need leadership support, I’d love to connect.
I’m a design leader who believes creativity thrives when people feel supported, heard, and inspired. For 18 years, I’ve led multidisciplinary teams, guided complex digital initiatives, and helped organizations shape meaningful brand and product experiences.